Activists Affirm Perpetuation of 'Resort-Core': A Paced, Purposeful, and Articulate Lifestyle Style, "The Meeting Point of Craving and Creativity"
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Step into the seductive realm of resort-core, a trend that's been grabbing attention since the chilly winter of early 2025. This deep dive uncovers the intoxicating world of travel and leisure, where status symbols aren't determined by destination, but by the journey itself, the ensemble, and the experiences.
Singapore Airlines kick-started this revolution with their exclusive in-flight amenities in partnership with the NY-based cult beauty brand Le Labo last Christmas. This collaboration marked a clear message: as city-hopping becomes more accessible, the way we travel, what we can't leave without, and the clothes we wear while on the move are now the true status symbols.
Just a couple of months later, Kristina Romanova, CEO and Creative Director of the luxury Aman Resorts' skincare, fragrance, and accessories leg, Aman Essentials, revealed her ambition to transform Aman into a lifestyle. Her vision is already in motion, thanks to the holistic approach to hospitality on offer at the group's Utah wellness sanctuary, Amangiri, and beyond. "I want to be taken care of from the clothes I wear here," she hinted in an interview with Vogue's Elise Taylor.
The rise of resort-core isn't stopping anytime soon. As I type this, the H&M Home collaboration with NY-based Creative Director Gabriella Khalil is about to drop, bringing the 1970s-inspired, golden-hued glamour of the best design hotels for vintage-loving travelers into everyone's homes.
Despite recent evidence suggesting opposite, the allure of resort-core has been present, in one form or another, for some time. Emirates' travel pouch collaboration with legendary Italian Maison Bvlgari in 2009 is just one example of this trend's long history.
Resort-core isn't merely raising the standards for travel by pushing hospitality moguls to incorporate design details, comforts, and communal spaces into their properties or allowing us to indulge without traveling long distances. Instead, it's a tectonic shift in how people interact with space, memory, and aesthetics, as Anthologist founder and Creative Director Andria Mitsakos explains. "It's about crafting a version of the world we wish we lived in: slower, softer, more intentional. A return to the senses, it gives people the feeling of owning a moment in time."
Hotel gift shops have undergone a massive makeover too, with Marie-Louise Scio, CEO and Founder of Pellicano Hotels, and the watercolored extravaganza of her lifestyle platform, Issimo, leading the charge. The country-chic, 100% British, crafty ambience of The Newt in Somerset and the groovy, music culture-led setup of Ace Hotels' boutiques across the globe also bring travel inspiration design-affair style.
Multi-brand collaborations have played a crucial role in shaping resort-core. LVMH's debut Cheval Blanc Maison, the jewel of craftsmanship and creativity, opened its doors in Courchevel, in the French Alps, as early as 2006. Tapping into the unique perspectives of local artisans, like at The Gilmore in Nashville, TN, allows hotels to showcase the distinct character of their location. Product-based collaborations, such as the recurring CHÈ Studios pop-ups at The Bodrum EDITION, cater to the modern traveler's appetite for leisure where style, setting, and experience are seamlessly connected.
However, resort-core is not just about the traditional hotel experience. It's about creating surprises and immersive experiences that bring together seemingly disparate disciplines and personalities. The Bodrum EDITION's season launch in 2025 was a testament to this, drawing over 500 guests, including celebrities and influencers, for a weekend of gastronomy, music-fueled nightlife, creativity, and relaxation. On the other side of the Atlantic, The Rockaway Hotel in Queens, NY, launched The Supply Shop, an on-site extension of the hotel itself that aims to leave visitors with a reminder of their experience.
In summary, resort-core is a trend where luxury and nostalgia blend to create immersive experiences that combine art, music, and fine dining. It encourages travelers to pay great attention to every aspect of their journey, from hotel choice to what they pack. From high-end fashion trends to a deeper emotional connection, resort-core is more than a style; it's a feeling of embodiment that transcends escapism.
- The living room, decorated with rustic tiles, reflects the resort-core trend, creating an ambiance that blends luxury with a sense of nostalgia.
- In line with the resort-core lifestyle, home-and-garden decor is experiencing a trend towards artisanal mirrors and colorful furniture, evoking a slower, more intentional way of life.
- Fashion-and-beauty brands are following the resort-core wave by introducing travel essentials infused with the glamour of resort living, such as Le Labo's exclusive in-flight amenities with Singapore Airlines.
- The resort-core trend has extended beyond travel, transcending the traditional hotel experience, as seen in The Rockaway Hotel's on-site extension, The Supply Shop, offering a souvenir of the experience.
- Just as Aman Essentials is transforming Aman Resorts into a lifestyle, the H&M Home collaboration with Gabriella Khalil brings the golden-hued glamour of resort living into everyone's homes.
- The rise of resort-core isn't limited to luxury hotels; even budget-friendly brands are jumping on the bandwagon, such as the upcoming H&M Home collaboration with NY-based Creative Director Gabriella Khalil.
- As Kristina Romanova envisions Aman becoming a lifestyle, the trend of resort-core is changing the way we interact with space, memory, and aesthetics, making travel not just about destination, but about the journey itself and the experiences along the way.
