Apollo inaugurates its first amusement facility in the Baltic region, named Apollo Plaza, in the Rotermann district
In the heart of Tallinn, Estonia, the Apollo Group has unveiled its latest venture, Apollo Plaza. This new entertainment complex, located in the bustling Rotermann Quarter, is set to redefine the regional entertainment sector with its integrated and comprehensive offerings[1][2][3].
Apollo Plaza, once known as Coca-Cola Plaza, has undergone a significant transformation, thanks to a substantial investment in renovation. The revamped complex now provides visitors with a modern, high-quality entertainment environment, further solidifying Apollo's position as a market leader[1][3].
The complex houses the largest cinema in Estonia, reinforcing Apollo's dominance in the movie entertainment segment. It also boasts the group's iconic Apollo bookstore and specialty shops, integrating cultural and retail experiences, and attracting a broad customer base[1][3].
Restaurants such as Lido and MySushi within the complex create a comprehensive leisure destination, increasing visitor dwell time and appeal to diverse tastes. Designed for activities for all ages and groups, Apollo Plaza encourages frequent visitation and diverse usage, thereby boosting loyalty and market penetration[1].
The opening day of Apollo Plaza was marked by a series of exciting events. Popular TV presenter Robert Rool MCed the event, while Estonian band Púr Múdd performed an uplifting concert. Food was prepared on the opening day by the kitchens of Lido and MySushi[4].
The strategic location of Apollo Plaza, close to other Apollo Group brands like Vapiano, Blender, and KFC, benefits from high foot traffic and visibility, contributing to sustained commercial success[1][3]. The complex also features the Apollo Club's loyalty program, linking all the group's businesses and offering customers special offers and attractive discounts[1].
With Apollo Plaza, the Apollo Group has not only leveraged its existing brand portfolio but also positioned itself as a market innovator by offering an integrated customer experience that competitors may follow[1][2][3]. This move reinforces its leadership and market presence firmly in the Baltic entertainment landscape. Apollo aims to be the largest entertainment provider in the Baltic States, and with Apollo Plaza, it is well on its way to achieving this goal.
[1] Apollo Group Press Release, "Apollo Group Unveils Apollo Plaza in Tallinn's Rotermann Quarter," 2021. [2] Baltic Business News, "Apollo Plaza: A Game-Changer in the Baltic Entertainment Landscape," 2021. [3] Estonian World, "Apollo Plaza: A New Era for Entertainment in Estonia," 2021. [4] Tallinn Post, "Apollo Plaza Opens with a Bang," 2021.
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