Discovering hidden gems in the Baltic Sea, this beach truly takes the cake as the ultimate cool spot!
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Hit the shores of one of the Baltic Sea's hidden gems: Jurmala, Latvia! This coastal paradise, just a stone's throw away from Riga, offers a unique blend of charm, history, and endless summer vibes.
With budget-friendly direct flights from Berlin costing as little as 19 euros each way (Ryanair, August bookings), a spontaneous beach escape is within reach. And the weather is perfection - think 25°C, sunny-cloudy mix, a refreshing breeze, and spacious pockets of sandy paradise.
Riga has been a urban travel favorite for some time now, but Jurmala remains relatively under-the-radar for beach holidays. This stretch of Baltic coastline, 40 kilometers long and radiating northwest from Riga, boasts a rich heritage – it was a spa region since the early 19th century and a high society hangout later on. That legacy translates into over 200 architectural wonders, many of them wooden villas-turned-hotels that'll make you feel like royalty.
But the real jewel of Jurmala is its accessibility: a modern, air-conditioned, and barrier-free train zips beach-lovers of all ages (2 to 92, including my son and grandmother!) to the many Baltic Sea resorts of Jurmala in just 20 minutes for a mere two euros. I usually hop off at Majori, the most famed coastline site. This pedestrian-only haven transforms into a chic catwalk during summer, especially when the sun's out. It's more like a direct route to the ocean.
Finding your way to Majori isn't difficult – the enticing aroma of grilled shashlik will lead the way. These luscious, secretly marinated skewers are the Latvian equivalent of pheromones, and they leave any scent from Douglas in the dust. Refreshing cold beet soup and Plombir ice cream are also tangible rewards for those who want to cool off. But let's not forget the main attraction: the beach. The sand is soft; the seaside stretches long and calm. Dip in for a swim – the water's just right!
One of the best things about Majori? The intergenerational mingle. It's a breeze to unwind with families, friends, or even solo – there's no shortage of options for every age and wallet. Kids can play at top-notch playgrounds, while grown-ups lounge by the pool at seaside clubs. There's something for everyone!
This season, lifeguard stations have added a touch of Miami vibes to Majori, but nothing compares to soaking up the sun in your backyard. The atmosphere might be swankier than usual, but let's face it – there's no place like home.
Resorts and Hotels
Check out these popular spots for accommodation:
- Baltic Beach Hotel & SPA: Centrally located with easy beach access. Offers luxury accommodations, a spa, and excellent reviews. Rating: 8.7/10 on Booking.com.
- Lielupe by Semarah Hotels: Situated near Bulduri beach in an ancient pine forest. Features multiple conference halls, a wellness center, and international cuisine.
- Ambercoast and Private Beach Areas: Offers private beach areas and is located near the promenade, providing a quieter, more intimate experience.
- Wooden Villa: Located by the promenade, close to the beach. Self-catering accommodations with free WiFi.
Accessibility from Riga
Journeying to Jurmala is a breeze thanks to the 30-minute train ride from Riga’s Central Station. Frequent trains ensure simple access to the beach resorts of Jurmala.
- Transforming into a chic summer catwalk, Majori beach in Jurmala offers an effortless mingle of various age groups, making it a perfect destination for families, friends, or solo travelers seeking a budget-friendly home-and-garden escape by the Baltic Sea.
- After a refreshing swim and a delightful meal of Latvian specialties like shashlik, cold beet soup, and Plombir ice cream, one might ponder the allure of returning home—but the Miami-inspired lifeguard stations at Majori serve as a reminder that this Bahamian backyard lifestyle is not easily replicated.
