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Global search interest for Vietnamese tourism ranks 7th worldwide

Vietnam emerges as a top-tier competitor among Southeast Asian nations, outshining country peers like the Philippines (18th place), Singapore (25th), Thailand (36th), Indonesia (37th), and Malaysia (39th).

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Vietnam Emerges as a Top 10 Contender, Outshining Southeast Asian Neighbors like the Philippines...
Vietnam Emerges as a Top 10 Contender, Outshining Southeast Asian Neighbors like the Philippines (18th), Singapore (25th), Thailand (36th), Indonesia (37th), and Malaysia (39th) in the Rankings.

Global search interest for Vietnamese tourism ranks 7th worldwide

Vietnam's Tourism Boom: A 20-25% Surge in Global Interest

Hey there! Let's chat about the staggering rise in global interest for tourist accommodations in Vietnam since early 2025.

Vietnam's allure has skyrocketed, moving it up the ranks to the 7th most searched international destination for travel, according to Google Destination Insights. And here's the kicker—it's the only Southeast Asian country to crack the top 10, besting competitors such as the Philippines, Singapore, Thailand, Indonesia, and Malaysia.

Thanks to its relaxed visa policy, top-notch tourism products, and expanded air routes, Vietnam is shining bright on the global tourism map. The tourism industry is optimistic that this surge in interest will help reach the goal of welcoming 22-23 million international tourist arrivals in 2025.

The top-viewed destinations are Hanoi, Ho Chi Minh City, Da Nang, Phu Quoc, Nha Trang, Hoi An, Vung Tau, Da Lat, Phan Thiet, and Hue. Notably, Vung Tau and Ninh Binh experienced over 75% growth in search volume.

America takes the lead as the primary source of interest in travelling to Vietnam, followed by India, Australia, Japan, Singapore, the Republic of Korea, United Kingdom, Taiwan, Malaysia, and Hong Kong.

What makes Vietnam a go-to destination for globetrotters? Its mix of cultural, natural, and island experiences, plus new offerings like agricultural tourism, railway travel, wellness tourism, and sports tourism.

Magnus Myreen, a tourist from Sweden, adores Vietnam's diverse landscapes, rich culture and history, unique cuisine, affordable travel costs, and warm hospitality.

Claire Brew, a British traveler who traversed Vietnam for a month, shares that the country's landscapes are stunningly diverse, offering a unique charm from north to south.

Vietnam's tourism infrastructure is also on the upswing, with improvements in air, road, and sea transport, and more direct flights connecting major cities worldwide. Add to that concerted marketing and promotional campaigns, and it's no surprise Vietnam is winning hearts globally.

Vietnam welcomed more than 7.67 million international visitors between January and April, marking a 23.8% increase compared to the same period last year.

To solidify its position, the Vietnam National Authority of Tourism (VNAT) plans to carry out seven major international promotional campaigns in 2025, aiming to draw between 22 and 23 million international arrivals this year.

Now, you might be wondering why this tourism boom is happening. Here are some key reasons:

The global search volume for tourist accommodations in Việt Nam has increased by 10-25% since early 2025. VNA Photo

  1. Economic Recovery and Travel Resurgence: The post-pandemic recovery has fueled a strong resurgence in international travel. Vietnam's rich cultural heritage and vibrant tourism industry have attracted many travelers excited to discover new places.
  2. Vietnam's Strategic Tourism Efforts: The country has improved its international connectivity and rolled out user-friendly visa policies, making it easier for tourists to visit. Continuous investments in tourism infrastructure have also contributed to Vietnam's attractiveness.
  3. Cultural and Natural Attractions: Vietnam showcases a variety of cultural and natural attractions, ranging from urban centers like Hanoi and Ho Chi Minh City to stunning landscapes like Halong Bay, and cultural sites like Hue and Hoi An. These attractions have gained popularity among international travelers.
  4. Strong Tourist Arrivals: Vietnam recorded substantial growth in tourist arrivals in the first four months of 2025, with over 7.67 million international visitors, demonstrating a strong demand for accommodations.
  5. Markets and Source Countries: Key markets like China, South Korea, and Taiwan have seen significant growth, with China being the largest source of international tourists. This increased demand from significant markets likely propelled the search volume for accommodations.
  6. The global interest in traveling to Vietnam has seen a surge of 10-25% since early 2025, primarily driven by the resurgence of international travel following economic recovery.
  7. Vietnam's strategic tourism efforts, including enhanced international connectivity and user-friendly visa policies, have contributed to its growing popularity among international travelers.
  8. The country's cultural and natural attractions, such as urban centers like Hanoi and Ho Chi Minh City, stunning landscapes like Halong Bay, and cultural sites like Hue and Hoi An, have gained significant popularity among tourists.
  9. The Vietnam National Authority of Tourism (VNAT) plans to carry out seven major international promotional campaigns in 2025, aiming to attract between 22 and 23 million international arrivals, building upon the 23.8% increase in international visitors between January and April 2025.
  10. The tourism boom in Vietnam can also be attributed to the affordable travel costs and warm hospitality that the country offers, making it an appealing destination for travelers seeking unique cultural, natural, and island experiences, as well as new offerings like agricultural tourism, railway travel, wellness tourism, and sports tourism.

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