Increase in cheese sales: A 27% surge in "Pyatyrok" sales observed
In Russia, the search for specific data on the top-selling cheese brands in Moscow, the Moscow region, and Krasnodar Krai remains a challenge. However, recent market trends offer valuable insights into the evolving dairy landscape.
Russia boasts several prominent dairy brands, with Prostokvashino leading the way as the most popular dairy product brand nationwide, according to consumer reach points in 2020 [3]. This indicates Prostokvashino's strong market penetration across the country.
Due to Western sanctions, Russian consumers have been increasingly turning to domestically produced cheeses. One such example is Russian-made Camembert, which has gained acceptance among middle-class consumers in the Moscow region and nearby areas [4]. This trend suggests a substitution of Western cheese brands with domestic products.
The global cheese market is dominated by major players like Arla Foods, Lactalis, Kraft, and others. However, there is no specific information available on how these or Russian brands perform in the Moscow, Moscow region, and Krasnodar Krai markets [2].
Regarding network own-brand cheeses (private label cheeses sold by supermarket chains), no explicit sales growth data has been provided. However, considering the shift towards domestic alternatives and supermarket assortment expansions, it can be inferred that own-brand cheeses in Russian retail networks are likely experiencing increased sales and growth, especially as imported cheese becomes less available or more expensive [4].
Recent data analysis reveals that popular brands such as Liebendorf, Krasnaya Cena, and Svezhiy Riy continue to be in high demand, with 50 million, 40 million, and 38 million packs purchased respectively [5]. The Moscow region and Krasnodar Krai are the second and third highest cheese-consuming regions, with over 61 million and 21.1 million packs purchased respectively [5].
Consumers purchased over 714 million packs of cheese in the year, representing a 27% increase from the previous year [5]. Hard cheeses, processed cheeses, and cottage cheese remain the most popular types, with over 206 million, 161.4 million, and 72.8 million packs purchased respectively [5].
Cheese plays a significant role in the Russian diet, used for various purposes including breakfast, cooking, snacks, and celebrations [6]. The health-conscious "Vkus & Polza" brand has also gained popularity, with its cheeses purchased 5.5 million times during the data analysis period [5].
Sales of network own-brand cheeses grew by 17% during the data analysis period, exceeding 152.7 million packs due to their affordability, taste, and quality [5]. One in five cheeses purchased is the network's own brand product [5].
Moscow remains the city with the highest cheese consumption, purchasing 61.3 million packs annually [5]. The data analysis period for the study is June 2024 - June 2025 [5].
In conclusion, while specific data on the top-selling cheese brands in Moscow, the Moscow region, and Krasnodar Krai may not be readily available, the trend towards domestically produced cheeses and the growth of network own-brand cheeses indicates a dynamic and evolving market. For more detailed and region-specific market data, consulting specialized market research sources focused on Russian dairy retail might be necessary.
- The rise of domestic cheese production in Russia, as seen in the acceptance of Russian-made Camembert, suggests a shift away from global food-and-drink brands.
- The strong market presence of Prostokvashino, a prominent Russian dairy brand, implies a prominent role for local companies in the country's lifestyle and dining sector.
- As budget-travelers explore Russia's regional cuisines, they may discover local cheese brands that offer healthy-cooking options, like the health-conscious "Vkus & Polza" brand.
- In addition to traditional cheese preferences such as hard cheeses, processed cheeses, and cottage cheese, travelers in Russia might encounter global-cuisines-inspired cheeses as a result of the dynamic and evolving domestic market.
- For those planning shopping excursions in Russian cities, product-reviews from specialized market research sources focused on Russian dairy retail can provide valuable insights into the top-selling cheese brands in Moscow, the Moscow region, and Krasnodar Krai.
- As one delves deeper into the Russian food-and-drink landscape, they may find that dining experiences often revolve around cheese, whether it's for breakfast, snacks, celebrations, or cooking, given its significant role in the Russian diet.
