Record-breaking number of tourists in Japan during the first half of the year - Increased Tourist Numbers in Japan During the Initial Half of the Year
Japan is experiencing a remarkable resurgence in its tourism industry, with a significant increase in visitor numbers from countries such as China, South Korea, India, the USA, and Germany. In the first half of 2025, Japan welcomed a record-breaking 21.5 million foreign visitors, marking a 21% increase compared to the same period in 2024[2].
The surge in tourist numbers is particularly noteworthy, with China and South Korea leading the pack. China saw a remarkable 44.8% rise in visitor numbers in May 2025 compared to the previous year[1][3], while South Korea's growth was also substantial. However, it's important to note that the number of tourists from Hong Kong has shown a significant decrease in recent months, reportedly due to unfounded rumours of a potential catastrophic earthquake in Japan[4].
The Japanese government aims to attract as many as 60 million visitors annually by 2030, but there are concerns about the distribution of tourists, particularly during peak seasons and in popular destinations. Kyoto, the former capital of Japan, is a prime example. This historic city, known for its temples, palaces, and traditional wooden houses, faces resistance to tourist crowds, with criticism mounting due to overcrowding at its iconic locations[2].
To address these concerns, the Japanese authorities are focusing on spreading tourist numbers more evenly throughout the year and across different regions. This is aimed at reducing overcrowding during the cherry blossom season and in popular destinations like Kyoto, which could help maintain a positive visitor experience and protect local communities[2].
In June 2025, Japan recorded a record high of 3.4 million tourists, marking the highest number ever for that month[5]. Despite the focus on distribution, the number of tourists from South Korea, India, the USA, and Germany has not shown a significant decrease, indicating a continued interest in Japan as a travel destination.
The balancing act between tourism growth and sustainable destination management is a challenge that Japan faces, but one that it is actively addressing. The Japanese government's commitment to attracting tourists while ensuring a positive experience for both visitors and locals is a testament to its dedication to responsible tourism practices.
As a result of this surge in foreign visitors, Japan saw an unprecedented increase in tourists from China, with a 44.8% rise in May 2025 compared to the previous year. Moreover, South Korea's growth in tourist numbers was also substantial, indicating that Japan's travel industry is significantly affecting the lifestyle and general-news of these countries.
