Italy's Costs Are Swelling Up
Visitors to Italy's popular beaches in 2025 should be prepared for a range of prices when renting sun loungers and umbrellas. The most expensive beaches, such as Monterosso in the Cinque Terre region, typically charge around 25 to 30 euros per day for a set of two sun loungers plus one beach umbrella.
Monterosso Beach, in particular, charges approximately 25-30 euros/day for two sunbeds and one umbrella, with sunbeds alone costing around 20 euros per day. Other high-end beaches, like those in Forte dei Marmi, may be even more expensive, though specific daily rental prices were not detailed in the search results.
The prices at other premium beaches, such as Positano or Forte dei Marmi, are often driven by demand and exclusivity, with estimates indicating they may be above the €25 to €30/day range for premium services.
For those seeking a more affordable option, prices in the back rows on selected beaches are the cheapest, while double or triple prices are common in the first row on some beaches. Prices for an umbrella and loungers on selected beaches in Sardinia range from 20 to 200 euros, and in Apulia, they range from 25 to 300 euros.
Hotels offer the option to book umbrellas and loungers, and vacationers can reserve their preferred spot on an interactive map throughout Italy using the www.spiagge.it platform. Online rental of loungers is also available via the same platform. It's worth noting that prices for an umbrella and loungers on private zones are not specified, but they are clearly marked. Prices for an umbrella and loungers on a free beach can be avoided altogether.
For precise costs for a specific ultra-luxury beach club or resort, direct inquiry with those establishments is advised due to the price variability with services and exclusivity.
Travelers planning their 2025 Italian vacation should consider the lifestyle costs associated with beach experiences, as renting sun loungers and umbrellas can significantly impact the daily budget. At Monterosso Beach, for instance, one can expect to pay around 25-30 euros per day for a pair of sunbeds and an umbrella, although prices can rise in premium locations like Positano or Forte dei Marmi, potentially exceeding the 25-30 euros/day range.
