Top 15 Impressive Promotional Videos Worth Watching in 2025
In the realm of digital marketing, demo videos and explainers have become essential tools for showcasing products in an engaging and informative manner. For the year 2025, these lists present the top SaaS product demo videos and app demo videos that have stood out for their effectiveness in conveying value, usability, and human connection.
The lists, showcasing the top 12 SaaS product demo videos and the top 10 app demo videos, include examples from industry leaders such as ClickUp, Descript, Loom, Box, and Intercom. These demos excel in several key areas:
- Clear demonstrations using screen recordings, voiceovers, and text annotations, as demonstrated by ClickUp's demos.
- The inclusion of live-action elements with real people guiding viewers, creating a relatable human connection, as exemplified by Descript and Loom.
- Highlighting real-world scenarios and focusing on the overall value to users rather than just features, like Box’s video which showcases collaboration, security, and practical benefits.
- Employing storytelling with context and stripping away jargon to make workflows intuitive and relatable.
- Combining bold visuals and animation with data-driven and emotional benefits, like Intercom’s demo highlighting AI-human collaboration.
- Emphasizing audience-specific language and pain points, demonstrated by Dovetail’s research tool demo using researcher-centric voiceover and focusing on data synthesis speed and clarity.
Other notable SaaS demos often recommended for inspiration include Zendesk, LeanIX, and Populife, which focus on engagement and trust-building in the SaaS sales cycle.
While the lists do not provide a specific ranking, they serve as a valuable resource for marketers and founders seeking to level up their video strategy. These demos successfully convert by making viewers feel the product’s value, illustrating usability with storytelling and context, and employing high production quality that scales.
In addition, a service is available to help users find the right type of video for their marketing goals by offering quick video estimates. However, the article does not specify who compiled the lists or the criteria used for selection.
- In 2025, startup brands are leveraging demo videos and explainers to captivate audiences and showcase product value effectively.
- ClickUp demonstrates clear product demos using screen recordings, voiceovers, and text annotations.
- Descript and Loom incorporate live-action elements with real people guiding viewers, fostering a relatable human connection.
- Box's video emphasizes real-world scenarios, focusing on collaboration, security, and practical benefits for users.
- Intercom's demo combines bold visuals, animation, data-driven benefits, and emotional appeal, showcasing AI-human collaboration.
- Dovetail's research tool demo employs audience-specific language, focusing on data synthesis speed and clarity.
- Zendesk, LeanIX, and Populife are recommended for their engagement and trust-building strategies in the SaaS sales cycle.
- Marketers and founders can utilize a service that provides quick video estimates for finding the right type of video for their marketing goals.
- The lists of top SaaS and app demo videos are a valuable resource for those seeking to enhance their video strategy, although the criteria for selection are unspecified.
