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Tourists Are Shunning Kuban Due To Unspecified Reasons

Decrease in Summer Holiday Demand for Krasnodar Krai: A 8% drop in bookings for hotels in June-July 2023 compared to the previous year is observed, with experts suggesting that tourists are Now choosing Crimea and other alternative destinations as their prefered getaways.

Tourists choose to avoid visiting Kuban due to certain reasons.
Tourists choose to avoid visiting Kuban due to certain reasons.

Tourists Are Shunning Kuban Due To Unspecified Reasons

In the summer of 2022, Russians are exploring new horizons for their holidays, moving away from traditional beach vacations and opting for destinations that are simpler and cheaper. The Krasnodar region, a top Black Sea summer destination in Russia, is experiencing a decline, with hotel bookings for June-July decreasing by 8%. However, there are several rising or notable destinations within Russia that offer diverse experiences.

One such destination is Saint Petersburg. Known for its cultural heritage, historic sites, and the magical White Nights, Saint Petersburg is the second-most popular domestic destination in Russia. It provides a vibrant alternative to the Krasnodar region, offering world-class museums like the Hermitage and iconic landmarks such as the Church of the Savior on Spilled Blood.

Moscow is another attractive option. Although often associated more with year-round tourism, Moscow's attractions like Red Square, Saint Basil's Cathedral, and Sparrow Hills are significant draws. In summer, the weather and outdoor spaces make Moscow a dynamic destination, mixing history and modern culture.

Recognized in some Russian sources as a domestic summer destination, the Republic of Crimea presents beaches on the Black Sea, mountainous landscapes, and resort towns, making it a viable alternative for summer travelers.

Abkhazia remains popular among Russians seeking seaside holidays with visa-free entry and a subtropical climate. Although not part of official Russia administration, it is noted in recent travel trends.

Experts note that Russians are increasingly trying new routes for their vacations. Some guests who used to go to Anapa chose Crimean resorts due to consistently sunny weather. The number of rail trips to Dagestan has doubled, and the Crimean Peninsula showed a growth of 80% in tourist flow.

Other destinations attracting tourists tired of traditional beach vacations include Dombai, Arkhyz, Gorno-Altaisk, Ulan-Ude, Petrozavodsk, Ryazan, Gatchina, Rostov Veliky, Smolensk, Pskov, and the Far East.

It's worth noting that some Russians are also venturing abroad to places like Thailand, Vietnam, and Egypt due to factors like visa facilitation. These destinations, while not domestic alternatives, indicate shifting preferences in summer holiday trends after 2022.

In the face of a summer decline of 5-7% expected in the Krasnodar region, the shoulder season may provide some improvement. However, the trend towards simpler and cheaper alternatives is likely to continue, offering exciting new opportunities for Russian tourists to explore their own country and beyond.

  1. The vibrant city of Saint Petersburg, known for its cultural heritage, historic sites, and the magical White Nights, offers a diverse lifestyle for Russians seeking an alternative to traditional beach vacations.
  2. Some Russian tourists are venturing abroad, especially to Thailand, Vietnam, and Egypt, showing a shift in preferences for travel destinations that offer a change from the general-news of domestic alternatives.

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